Trusted by 70+ Law Firms
Dominate Local Search Results
Local SEO for Law Firms That Converts Searches Into Consultations
81% of legal searches have local intent. If you’re not in the top 3 local results, you’re invisible.
Local SEO Results
Why Most Law Firm
Local SEO Fails
Most agencies chase generic rankings without understanding how legal consumers search locally.
They focus on vanity metrics like impressions and keyword positions while your intake team is stuck converting low-intent leads.
The result? Traffic that doesn’t turn into paying clients.
The Hidden Costs
Ranking for terms that don't bring in qualified prospects
No visibility into which efforts produce actual consultations
Wasted time on tactics that don't move the business forward
Competing with national directories instead of local firms
Poor conversion rates from organic traffic.
Wrong targeting - competing nationally instead of locally
Wasted marketing budget on low-intent leads
Traffic that doesn't convert to consultations.
Our Strategic Difference
We optimize for consultation bookings—not just rankings. Every local SEO strategy connects to your intake process and is tracked to real case conversions.
Local SEO that Delivers Real Clients
Google Maps Pack Domination
Rank in the top 3 local search results where 76% of users take action within 24 hours
Review & Reputation Management
Generate and manage client reviews directly tied to your communication workflows
From Rankings to
Revenue
Qualified Local Traffic
Appear for high-intent searches like "divorce lawyer near me" and "DUI attorney [your city]"
Local Market Intelligence
See which local search terms actually drive retained
clients—not just clicks
Want to know what search terms are actually bringing in cases in your city?
A Proven Process for Winning
Winning Local Search and Booking More Consults
01
Diagnose Your Market
Why It Matters
Target the right terms that lead to booked consults
What We Do
Analyze local competition + high-value keywords
02
Optimize Your Google Profile
What We Do
Full setup, updates, and review generation automation
Why It Matters
Show up where decision-making happens: the Map Pack
03
Build Local Authority
What We Do
Develop city-specific pages and local legal content
Why It Matters
Increase visibility and trust for your practice areas
04
Track What Matters
What We Do
Link local SEO to booked consults and actual clients
Why It Matters
Know exactly what's working—and scale it up
Why Our Local SEO
Converts Better
Most SEO Agencies
- Report on rankings and impressions
- Focus on general keyword volume
- Leave conversion tracking up to your intake team
- Treat local SEO as disconnected from your systems
Our Strategic Approach
- Track local searches to actual consultation bookings
- Optimize for practice-area specific, location-based queries
- Integrate review requests into client communication
- Connect SEO performance to case value and revenue
Most agencies hand you traffic reports.
We hand you case conversion data.
Complete Local SEO Management
Google Business Profile and Local Presence
- Complete setup and optimization
- Review acquisition strategy and management
- Local post scheduling and Q&A monitoring
- NAP consistency across all directories
Strategic Content & Authority Building
- Practice-area pages tailored for your city
- Location-specific guides and landing pages
- Legal-specific directory optimization
- Local updates and legal news content
Technical Optimization and Performance Tracking
- Schema markup for local business + practice areas
- Mobile and page speed optimization
- Local keyword performance monitoring
- Integration with consultation booking data
Want us to handle all of this for you while your team focuses on clients?
Local SEO Questions
Answered
Local SEO targets geographic-specific searches and optimizes your presence in Google’s Map Pack. We focus on searchers in your area who are ready to book a consult now.
We’ll evaluate whether you’re ranking for terms that matter—ones tied to real consultations and client value. Most firms miss high-value, practice-specific keywords.
Initial improvements in 30-60 days, with significant consultation increases typically seen by month 3-4. We track consultation bookings from day one so you see progress immediately.
We connect Google Business Profile and website activity to your intake system—so you see which searches led to real bookings.
Absolutely. Local SEO and PPC complement each other. PPC provides short-term results while SEO builds sustainable visibility that reduces ad spend over time.
Dominate Your
Local Market
See exactly how local SEO can reduce your marketing costs while bringing in higher-quality prospects from your target market
30-minute call to analyze your current local search presence and identify the biggest opportunities in your market.
No long-term contracts. See results in 90 days or we revise the strategy at no cost.