Help More Clients Find You First
Google Ads & Local Service Ads for Law Firms That Convert Searches Into Signed Cases
Stop losing prospects to competitors who show up first. Our hybrid strategy combines Google Ads for Law Firms (Search Ads) and Google Local Service Ads (LSAs) to dominate search results with systematic tracking from click to case conversion.
Why Most Law Firm Ad Campaigns
Waste Money
The Challenge
Most firms either run DIY campaigns that burn budget on unqualified clicks or hire agencies that focus on only one platform without understanding how LSAs and Search Ads should work together.
They optimize for impressions and clicks while your intake team struggles with tire-kickers and prospects who aren’t ready to hire.
The Hidden Costs
Bidding on the wrong keywords that bring browsers, not buyers
Missing LSA opportunities while overpaying for Search Ads
No visibility into which ads produce actual consultations vs. just calls
Competing against other ads instead of dominating the entire search page
Our Strategic Difference
We build hybrid campaigns where LSAs and Search Ads work together to capture prospects at every stage of their search journey.
Every campaign connects to your intake process and tracks results to actual retained clients.
Want to know if your current campaigns are burning budget?
Google Local Service Ads for Law Firms: Pay-Per-Lead Visibility
What LSAs Deliver
Top placement
above everything else on search results
Pay-per-lead pricing
you only pay for actual phone calls and form submissions
Google Screened badge
that builds instant trust and credibility
Local targeting
optimized for your specific service areas
Best For
- Firms serving specific geographic regions
- Practices where prospects need immediate legal assistance
- Building trust through Google verification and reviews
- Firms wanting pay-per-lead cost control
Our LSA Management
- Complete profile setup and Google verification process
- Strategic review acquisition and reputation management
- Lead qualification and routing to your intake team
- Performance optimization based on lead quality and conversion rates
Want to see if LSAs are driving qualified leads in your practice area?
Google Ads (PPC) Campaigns
For Law Firms That Scale with Intent
Keyword targeting
Unlimited keyword targeting beyond LSA limitations
Complete control
Complete control over ad messaging, landing pages, and targeting
Retargeting capabilities
Retargeting capabilities to re-engage prospects who didn't convert initially
Campaign customization
Campaign customization for specific practice areas and case types
Best For
- Firms looking to scale lead generation beyond LSA limitations
- Targeting specific case types and high-value competitive keywords
- Practices needing broader geographic or demographic reach
- Firms wanting complete control over messaging and landing pages
Our Search Ads Management
- Strategic keyword research targeting high-intent legal searches
- Custom landing pages designed for maximum conversion
- Geographic and demographic targeting to reach ideal clients
- Continuous optimization based on consultation booking and case conversion data
LSAs + Search Ads Working Together
For Maximum Coverage
Most agencies focus on either LSAs or Search Ads. We build hybrid campaigns where both work together to dominate the entire search page and capture prospects at every stage of their decision process.
01
LSA Foundation
What We Do
Secure top positioning for immediate-need searches
Business Impact
Capture prospects ready to hire today
02
Search Ads Scale
What We Do
Target broader keywords and specific case types
Business Impact
Expand reach beyond LSA limitations
03
Conversion Integration
What We Do
Connect ads and other marketing sources to your client intake system and case management for accurate tracking and reporting
Business Impact
Track every marketing dollar spent and tie it back to actual case revenue
04
Performance Optimization
What We Do
Optimize budget allocation between LSAs and Search Ads
Why It Matters
Maximize ROI across both platforms
The Result
Complete search domination where prospects see your firm first regardless of how they search with systematic tracking that shows which campaigns produce your most valuable clients.
What Complete Search Coverage
Actually Delivers
Family Law Firm, Florida
The Challenge
Over-reliance on LSA's only — so we implemented an optimized, hybrid strategy
Results
56%
savings in Cost Per Conversion
Immigration Firm, Florida
The Challenge
Limited Ad budget — so we implemented a hyper-targeted keyword strategy
Results Achieved
200%
increase in leads with the same Ad Spend
Family Law Firm, Georgia
The Challenge
High cost per clicks due to unoptimized campaigns & bidding strategies
Results Achieved
4k
per month savings in Ad Spend
Complete Ads Management For
Law Firms: LSAs + PPC
Local Service Ads Setup & Management
- Google profile creation and verification
- Review generation campaigns
- Lead routing optimization
- Budget management and performance tracking
Google Search Ads Development
- Strategic keyword research & campaign structure
- Custom landing pages for high conversion rates
- Ad copy testing and optimization
- Geographic and demographic targeting
Performance Integration & Tracking
- Conversion tracking from click to case
- Budget allocation optimization between LSAs & PPC
- Monthly reporting connecting ad spend to case revenue
- Integration with CRM and intake systems
Local SEO Questions
Ads Strategy Questions Answered
Budget depends on your growth goals and how well your intake converts prospects to clients. We start with a strategic split between LSAs and Search Ads based on your market, then continuously optimize allocation based on what’s delivering the best case conversion results. Some firms start conservatively while others invest aggressively for rapid growth – we’ll recommend the right approach based on your specific goals and conversion capabilities.
Yes, LSAs work exceptionally well for family law. Divorce and custody prospects often need immediate assistance and respond well to the Google Screened badge and pay-per-lead model.
LSAs appear at the very top with Google verification badges and pay-per-lead pricing, ideal for immediate-need searches. Google Ads appear below with more targeting flexibility and pay-per-click pricing, better for specific case types and broader reach.
LSAs can generate leads within 24-48 hours of approval. Search Ads go live immediately but require 2-4 weeks for optimization. Both improve significantly over 60-90 days.
We’ll audit your current performance and typically find 30-50% waste in targeting and budget allocation. Most firms see immediate improvement in lead quality and cost efficiency.
We implement conversion tracking that connects both LSA leads and Search Ad clicks to consultation bookings and case conversions, showing exactly which campaigns produce your most valuable clients.
Absolutely. This hybrid ads approach provides immediate results while SEO builds long-term visibility. Many clients reduce ad spend over time as organic rankings improve.
Dominate Every
Search Position
See exactly how LSAs and Search Ads working together can provide predictable case flow while connecting every dollar spent to actual business results."
30-minute call to analyze your current search presence and identify the biggest opportunities for qualified lead generation across both LSAs & Search Ads.
Test our strategy for 30 days no long-term commitment. If you're not seeing improved lead quality, we'll revise at no extra cost.